And no: its not what you think. But we’ll get to that later.
Many of you, i think, would despair of me when supermarket-shopping – which is a whole different kettle of fish from clothes shopping. I know the price of everything and…well, that’s about it. I know the price of everything.
And what i don’t remember, i usually work out.
I know when Kit-e-Kat is on sale at a knock-down price: and i know when not to buy (that’s recently, when the price of a can crossed the 50p threshold). I even, in a brief obsessive fit managed to work out whether our cat was getting better value out of 6 cans of Gourmet for £3.20 – or seven of sheba for £3.00.
Ah: the joys of price comparisonning!
Sadly, though, the supermarkets are helping us shoppers along in these recessionary times by doing all in their power to trick us. One such trick is to keep the price where it is – or even lower it slightly – whilst simultaneously reducing the can size.
Sometimes that feels like a good idea. Most tuna now comes as 180 g cans – which is a serious cut against previous, when it was a 230g can (and always slightly too much for one lunch, but not enough for two….).
Did you notice that one? Its one reason why their “special offers” often feature four cans rather than three, as of old.
And back on the cat food: Whiskas sold singly comes in 400g cans: but often 390g if you buy the six pack. Sheesh! Have these people nothing better to do with their time?
And now the latest indignity. I am quite over-stocked on coffee. That’s because i like decent quality instant – and i absolutely refuse to pay in excess of £3 per 100 g, which is what some jars have been costing lately.
Instead, i only buy special offers when i can get the price down to £2 or below – and then i buy loads.
And this week, joy! One manufacturer (?) of coffee has dropped to close to £1.50 per 100 g.
Or have they?
Not quite. Their offer is good: £3.12 for a jar: except the jar is now 190 g as opposed to the 200g of previous.
Huh! andrea looked it over this afternoon. Yep: it really IS smaller. Which means they have re-tooled their lines, re-orered jars; done whatever a coffee company does in order to gain a measly 5% of coffee jar.
ANd i am guessing the special offer is to get us used to buying the slightly smaller jar so we don’t notice when the price goes back up (and the size doesn’t!).
Honestly. Haven’t they got anything better to do with their time. Like, er, go bargain hunting at their local supermarket?
I am truly shocked.